Major Event Programming
​​Experiential Marketing​​
Sports Marketing
Event Programming
Corporate Sponsorships
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Sponsorship Programming
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David personally supervised all on-sight programming for NFL Visa at Super Bowl XXX. Over 100 promotional events executed throughout the Phoenix market including, NFL Experience and NFL Players Party. Additional promotional locations included hotel lobbies, bars, and auxiliary events such as the Phoenix Open.
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Programming required in market strategic planning, training and recruiting 60 days prior to Super Bowl.
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Recruited and trained a diverse field staff of over fifty representatives in order to execute simultaneous programming to multiple promotional locations and events.
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Over 500 square feet of local storage was required to house and organize over 15,000 premiums, POS material, banners, signs, uniforms and various marketing materials. ​
Harley Davidson
Event Marketing
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Managed logistics, and all on-site programming for Harley Davidson Rewards, direct marketing campaign at the World Famous ​
Sturgis Bike Week.
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Multiple simultaneous promotion locations established at high traffic venues throughout Sturgis including the renown Full Throttle Saloon. ​
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​Tremendous exposure to a niche demographic. Bike Week proved an excellent opportunity to discuss product benefits, promote offer and capture new accounts. ​Program was repeated the following year.
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Thousands of promotional premiums used, including signs, banners, POS literature and more.
Program Management
Supervised and coordinated all on sight staffing at Universal Studios for a state of the art, promotional marketing program for the Universal Studios Rewards card. Multiple promotional locations using trailblazing wireless technology, were established throughout the park.
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Program ran for six consecutive months requiring a field staff of over 20 individuals daily. All representatives contracted met the standards of Universal Studios and were very skilled in customer service and direct promotion as they were a direct reflection of the Universal brand.
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NHL All-Star Week Event Management
Managed and staffed highly interactive programming and promotion at the high profile NHL All-Star Game, St. Paul, MN.
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Contracted to manage NHL sponsored, interactive carnival-like festivities held for three consecutive days prior to game.
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In rink promotions on day of game required six locations, premium, signs, and banners.
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25 person team recruited and educated on program procedures, and sponsor program benefits. High visibility programming.