Liquor Promotion
Bacardi
Heineken
Seagram's
​Three Olives Vodka
Three Olives Vodka
​Liquor Programming to 16 markets.
Program Management for on-premise liquor campaign for Three Olives Vodka's, "Loopy" in sixteen markets. The program required regularly executed trainings, intense reporting requirements, daily inventory monitoring, negotiations with third party vendors, Facebook campaigns, weekly client recaps and spreadsheet analysis which kept everyone busy 24/7. This 16-market program required more than 100 promoters to produce more than 1000 events resulting in over 200,000 customers sampled.
​Bacardi Anejo and Bacardi Black
National Programming to 30 markets
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​National Market programming and on-sight management of direct marketing liquor promotions for Bacardi Anejo and Bacardi Black throughout the South Florida markets, Manhattan and the surrounding Burroughs. 18 month long program. Direct liaison with Bacardi executives, local, venue owners and local distributors. Program required intense inventory tracking, budget analysis, detailed client reporting, promoter recruitment and trainings.
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Over 50 Brand Ambassadors assembled to manage and execute promote well over 400 promotional events. Based in client's New York office to help manage the national programming to over 30 markets.
